Nigerian fashion label Hertunba presents its latest collection, New World, at Lagos Fashion Week 2026, exploring individuality, self-expression and the freedom to become whoever you choose to be.
Founded by designer Florentina Agu, Hertunba is known for its approach to contemporary womenswear, blending African craftsmanship with modern design. With New World, the brand builds on this identity, presenting a vision of fashion that celebrates women in all their complexity, embracing both who they are and who they aspire to become.
Inspired by the idea of a world without limitations, the collection explores the relationship between personal identity and style. It invites women to move beyond conventional expectations of dressing and embrace the freedom to express different facets of themselves through clothing.
The collection brings together contemporary silhouettes, intricate handwork, expressive surfaces and unexpected details. Sculptural forms create striking shapes, while hand-painted textiles and elaborate embellishments introduce texture and individuality to the designs. Each element contributes to a visual language that balances tradition with reinvention.
At the heart of New World is Hertunba’s appreciation for African craftsmanship. Rather than treating traditional techniques as elements of the past, the collection explores how they can be reinterpreted through contemporary design. The result is a celebration of the creativity, skill and artistry that continue to shape African fashion.
Presented at a time when conversations around heritage, innovation and craftsmanship remain central to the African fashion industry, New World reinforces the possibilities that emerge when cultural influences meet fresh creative perspectives.
More than a collection, New World is an invitation for women to embrace their individuality without limitations. It celebrates the freedom to experiment, evolve and define personal style on one’s own terms.
See the Hertunba New World collection
