BOYEDOE, the rising Ghanaian fashion brand led by creative director David Kusi Boye-Doe, has just been announced as a semi-finalist for the 2025 LVMH Prize—one of the most prestigious awards in global fashion. This isn’t just another nomination; it’s a groundbreaking recognition that puts Ghana on the world map in a way we haven’t seen before.
For those unfamiliar, the LVMH Prize—founded by luxury powerhouse LVMH Group (Louis Vuitton-Moët-Hennessy)—is the holy grail for emerging designers. It’s where the fashion industry’s next big names are discovered, nurtured, and given a platform to shine. Being named a semi-finalist means that BOYEDOE is officially one of the most exciting new brands in the world right now.
David Kusi Boye-Doe isn’t just designing clothes; he’s telling a story—one that fuses Ghanaian heritage with contemporary elegance, all while championing sustainability and ethical craftsmanship. BOYEDOE has been steadily gaining recognition for its unique take on modern African luxury, using locally sourced materials, intricate handwork, and designs that celebrate both tradition and innovation.
Speaking on this career-defining moment, David shared:
“It is an incredible honour to be the first Ghanaian to be recognized by the LVMH Prize. This moment is not just for me but for Ghana and the entire African fashion industry. It’s a testament to the creativity and excellence coming from our country and continent.”
And he’s absolutely right. This nomination is bigger than just one designer or one brand—it’s a win for African fashion as a whole.
What’s Next? The Road to the LVMH Finals
As a semi-finalist, David will present his collection to an elite panel of industry insiders, including executives from LVMH, renowned designers, and global fashion experts. If he makes it to the final round, he’ll be in the running for:
• A €400,000 grant to scale and expand BOYEDOE’s vision.
• A one-year mentorship from LVMH, with guidance from the best minds in fashion.
This is an opportunity that could catapult BOYEDOE to an entirely new level, placing the brand in conversations alongside some of the world’s most celebrated designers.
BOYEDOE’s success in the #2025LVMHPrize is yet another reminder that African designers are no longer on the sidelines. They are leading the global fashion conversation—reshaping narratives, innovating with materials, and proving that luxury fashion doesn’t just belong in Paris, Milan, or New York.
As we wait for the final selection later this year, now is the time to rally behind BOYEDOE and celebrate this monumental achievement. Fashion lovers, industry insiders, and supporters of African creativity can follow the journey using the hashtag #BOYEDOE2025LVMHPrize.
This is history in the making—and we’re here for it.
Take a look at some of BOYEDOE’s designs.
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