In a television landscape perpetually hungry for spectacle, Precious “Dede” Ashiogwu, the entrepreneur from Delta State, didn’t just compete on Big Brother Naija Season 10, she curated a mood. Her time in the house was a masterful study in what happens when style meets unbothered confidence, running the entire season “like a soft-power fashion film.”
Dede’s approach to personal image was consistent and intentional. With a “facecard never declined” and a facebeat “polished to mirror gloss,” she leveraged her appearance to solidify her persona. She moved with the understanding that she was the product, embodying the quiet self-assurance of an entrepreneur. Her style was frequently noted for deploying chic Y2K codes that were visible in every wide-shot, setting her apart and making her an immediate subject of fan praise on social media platforms like Instagram and X.
The weekend in the Big Brother Naija house serves as the ultimate runway, and Dede used these moments to anchor her reputation as someone who is “always on point.” Her looks for the Saturday night parties and Sunday live eviction shows were essential parts of her plot on the show. Fans were constantly engaged by the anticipation of her next look, which consistently matched her fierce and unstoppable energy. Even when housemates were dressed in themed attires, such as the Owambe themed party, Dede maintained her signature flair. She proved that her style choices were not merely garments but visual statements, affirming her belief: “I belong in the spotlight.”
The cumulative effect of her fashion choices, coupled with her bold and unapologetic personality, earning her the moniker of the season’s wild card cemented her place as one of the most watched housemates. Her dedication to presentation, from her ‘fits to her energy, meant she was never “slipping.” Her strong, dedicated fanbase, known as the Devass, constantly rallied around her fashion sense and overall presence, driving engagement and dominating trends and polls throughout the season.
To truly appreciate the visual statement she made as the Runner-Up, one must witness the clothing and styling that defined her journey.
See below for her looks:
