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Usher Reveals His Super Bowl Strategy – Billboard

@usher

Usher, the Grammy-winning R&B icon, is set to take the grand stage at the 2024 Super Bowl Halftime Show in Las Vegas. In an exclusive interview with Billboard, he shared insights into his preparation, the significance of this moment, and what viewers can expect.

As anticipation builds for the Apple Music Super Bowl LVIII Halftime Show, all eyes are on Usher, the consummate performer set to grace the largest stage of his career. With a career spanning three decades, Usher’s cool demeanor and unwavering dedication have solidified him as an icon in the world of R&B and pop music. But as he gears up for this monumental performance, Usher is not just looking to deliver a show; he’s preparing to showcase the culmination of his years-long renaissance.

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From his successful Las Vegas residencies to the upcoming release of his highly anticipated album, “Coming Home,” Usher’s journey is a testament to his enduring talent and innovative spirit. As he reflects on his career, he acknowledges the support of his mother, Jonnetta Patton, who recognized his potential at a young age and guided him through the highs and lows of the industry.

In preparation for the halftime show, Usher has been diligently rehearsing and seeking advice from fellow performers who have graced the Super Bowl stage before him. With special guests and potential new songs in the lineup, Usher is focused on delivering an unforgettable 12 to 15 minutes of music, dance, and spectacle.

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Reflecting on past halftime performances, Usher pays homage to legends like Michael Jackson, whose groundbreaking showmanship reshaped the expectations for Super Bowl performances. Drawing inspiration from these icons, Usher aims to create a memorable experience that resonates with viewers and captures the essence of his illustrious career.

As he looks ahead to the release of “Coming Home” and his future endeavors as a label owner, Usher remains committed to pushing boundaries and embracing new opportunities. With a keen eye on the evolving landscape of music and entertainment, he sees potential for growth and innovation within the R&B genre, championing authenticity and creativity.

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Despite the challenges and doubts he has faced along the way, Usher’s unwavering belief in himself and his craft has propelled him to new heights. As he prepares to take the stage at the Super Bowl, Usher’s message is clear: he is here to stay, and he is ready to leave his mark on the world once again.

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