Ebuka‘s recent interview with Daily Times Now (DTNow) Magazine shines a light on his journey from a law degree and a master’s degree to becoming an award-winning TV host. The cover story highlights his notable role as the host of Big Brother Naija and his successful career in television. Ebuka, now 41, is celebrated for his intelligent conversations, calm self-awareness, and unique style.
As the host of Big Brother Naija, he’s showcased his tact and preparation, even in the face of online drama. The article discusses his beginnings as a reality show contestant on the first season of Big Brother Naija in 2006, where he finished in eighth place. Despite not winning, this experience laid the foundation for his future in television.
Ebuka’s journey took unexpected turns. After completing law school and working as a lawyer, he found the salary unsatisfactory and saw an opportunity in reality TV. He auditioned for Big Brother Naija in 2006, driven by the desire to win the prize money and move to America. While he didn’t win, his experience on the show led to positive feedback on his voice and appearance. This eventually pushed him to explore the world of television.
After trying his hand at writing, he entered the TV industry by hosting a game show called “Friend or Foe” on NTA in 2006. However, he decided to further his education and pursued a master’s degree in intellectual property and entertainment law in the United States. Upon returning to Nigeria, he faced challenges establishing a law firm in the entertainment sector due to the lack of demand for lawyers at the time. This prompted him to give television another shot.
In 2013, after a year of unemployment, he secured the hosting position for “Rubbin Minds” on Channels TV, marking the start of his journey as a prominent TV personality. The article touches on his experiences, challenges, and successes, ultimately showcasing his evolution from an aspiring lawyer to a renowned TV host.
The interview also delves into his time as a Big Brother Naija contestant. Initially, he joined the show with the intention of winning the prize money, not anticipating the level of attention it would bring. He thought the show wasn’t gaining much traction until his eviction, when he was pleasantly surprised by the enthusiastic crowd awaiting him.
Ebuka discusses how hosting Big Brother Naija has impacted his life and career. Despite not winning the reality show himself, he shares how the experience of hosting it has been amazing and fulfilling. He discovered his passion for hosting and recognized it as the pinnacle of hosting on the continent.
Ebuka recounts his transition from a closed audition to becoming the host of Big Brother Nigeria when it was relaunched in 2016. He acknowledges the pressure and scrutiny that came with the role, given the show’s wide audience across 40 countries. Drawing from his experience hosting the live show “Rubbin Minds,” he notes that his background in live television was valuable in preparing him for the demanding nature of hosting Big Brother Naija.
Ebuka emphasizes the importance of authenticity in his hosting role. He brings his own personality to the stage, blending fashion, relaxed charisma, and the ability to put housemates on the spot. He appreciates the unique opportunities that hosting Big Brother Naija has brought to his career, recognizing the limited spaces available in the presenting realm.
When discussing his juggling act between hosting Big Brother Naija and “Rubbin Minds,” Ebuka attributes his ability to manage both roles to his innate curiosity. He explains how his diverse interests and knowledge allow him to easily switch between different topics and styles of presenting. He shares that each show has its distinct demands, but his genuine interest and preparation help him navigate them seamlessly.
The conversation also turns to Ebuka’s iconic style. He reveals that his fashion choices on Big Brother Naija are intentional and often geared toward promoting Nigerian culture. He strives to make statements through his clothing, particularly by showcasing Nigerian designers and challenging norms. Despite his standout fashion sense, he admits to styling himself and collaborating closely with designers who understand his vision.
While some people are aware that he styles himself, Ebuka acknowledges that the general perception is that he has a styling team. He humorously remarks on his minimalistic approach to grooming, emphasizing his straightforward routine when preparing for his appearances.
Throughout the interview, Ebuka’s passion for his craft, his curiosity, and his willingness to take calculated risks shine through, giving readers insight into the multifaceted individual behind the captivating TV persona.
Ebuka reflects on some of his most memorable interviews and personalities he has encountered throughout his career. He recalls his interview with President Jonathan, which happened shortly after expressing the desire to interview a president. This experience highlighted the power of speaking things into existence for him. He also mentions interviewing Bill Gates and emphasizes that these moments of recognition and acknowledgment from influential figures reaffirm his commitment to his work.
Ebuka mentions that many of his interviews on “Rubbin Minds” have been interesting and significant for him. He remembers interviewing Reminisce and being surprised by the depth of the conversation, emphasizing the importance of not judging people based on appearances. He also recalls moments of vulnerability and validation when interviewing prominent politicians and personalities.
When asked about dealing with unwanted advances and maintaining discipline, Ebuka explains that he sets clear boundaries both online and in person. He acknowledges that while his DMs used to be more intense, he doesn’t engage with such advances and focuses on his personal and professional life. He appreciates his self-control and ability to stay grounded, attributing it to his upbringing and experiences.
Regarding calls for him to step down as the host of the Big Brother Naija reunion, Ebuka takes it in stride, recognizing that such backlash often comes from emotional fans. He understands that his role as the show’s face makes him a target for criticism, but he remains confident in his performance and is open to any decision made about his role. He expresses gratitude for the passionate fans who have contributed to the show’s success.
Discussing why his season wasn’t represented in the All-Stars reunion, Ebuka mentions factors like his hosting colleagues and the changes that have occurred in participants’ lives over the years. He acknowledges the practicality of the situation and suggests that these considerations likely influenced the selection process.
When asked about his career fulfillment, Ebuka expresses gratitude for what he has built. He recognizes the blessings and opportunities that have come his way and emphasizes his thankfulness for the journey he has undertaken.
Ebuka expresses his gratitude for his career journey and acknowledges that he doesn’t take his current position for granted. However, he believes that there are always bigger goals to achieve in life, and it’s essential to stay hungry and challenge oneself. He shares his appreciation for the growth and progress he has witnessed in Nigerian music and Nollywood, noting that the entertainment industry is evolving and gaining international recognition. He highlights the need for presenters to find ways to join this global movement and bring Nigerian talents to the international stage.
Addressing the topic of online criticism and trolling, Ebuka reveals that he avoids reading his mentions on social media to shield himself from hurtful comments, especially those involving his family. While he acknowledges that such negativity is a part of his job, he doesn’t allow it to affect him by intentionally not engaging with those conversations. He believes in the “if you don’t see it, it didn’t happen” philosophy, and he doesn’t take the criticisms too seriously.
Reflecting on Big Brother Naija, Ebuka emphasizes that not everyone will love the show due to its widespread popularity and varied opinions. He points out that the show’s original concept was to observe human interaction and behavior, which has resonated with viewers who see themselves in the housemates. He also acknowledges the job opportunities the show creates and its significant impact on the entertainment industry, highlighting its status as a massive ecosystem with various roles and responsibilities.
When discussing advice for those looking to follow in his footsteps, Ebuka emphasizes the importance of discovering one’s strengths and passions. He suggests that aspiring hosts find their niche within the broad field of TV hosting, whether it’s interviewing, game shows, fashion, or any other area. He encourages experimentation to find where one excels and then recommends building on that strength to shape a successful career.
Read full interview here
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Editor- @elemdeeo
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Publisher- @Ritadominic
Editor- @elemdeeo
Writer- @Danielle_raymond
Graphic designer- @designby_king.remus
Social media- @lifeofoluchiPhotography: @humphreyominisan
Grooming: @kateokpo
Makeup products: @Zaroncosmetics
Styling: @lightinthemarketplace
Styling Assistant: @I.k_kudi
Photography: @humphreyominisan
Grooming: @kateokpo
Makeup products: @Zaroncosmetics
Styling: @lightinthemarketplace
Styling Assistant: @I.k_kudi
Suit: @atafo__
Lace Shirt and pants: @i.n.official
Kimono set: @i.n.official
Location: @auroediffusers
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