In the heart of Nigeria’s fashion scene, Lawrence Onwuama has carved out a niche with Retrowearz, a brand synonymous with luxury and timeless style. As the creative force behind the brand, Lawrence blends retro aesthetics with contemporary luxury to redefine Nigerian fashion. In an exclusive interview with Style Afrique, Lawrence shares the journey of Retrowearz, from its humble beginnings to its current status as a trendsetter in the industry.
“Retrowearz aims to challenge fashion norms by infusing vintage styles with luxurious materials,” Lawrence explains. “It’s about creating something that resonates with our heritage yet speaks to modern tastes.”
The brand’s evolution over five years has been marked by strategic collaborations and a commitment to storytelling through each collection. Lawrence emphasizes, “Our collections are like chapters in a book, each telling a unique story that resonates with our audience.”
Central to Retrowearz’ narrative is the Damask Series, a testament to Lawrence’s curiosity and passion for quality fabrics. “Damask fabric has a rich history originating from Damascus,” Lawrence reveals. “Its luxurious texture and intricate patterns evoke a sense of nostalgia, making it ideal for our retro-luxury fusion.”
The Damask Series exemplifies Retrowearz’ meticulous craftsmanship and attention to detail. Lawrence elaborates, “We select only the finest materials and employ precision techniques to ensure each piece reflects our brand’s ethos of heritage and elegance.”
From concept to creation, each Damask piece undergoes a meticulous process of design, fabric selection, and expert tailoring. Lawrence describes, “It’s a journey of creativity and craftsmanship, culminating in runway-ready pieces that embody understated luxury.”
Looking ahead, Lawrence hints at exciting developments on the horizon for Retrowearz. “We have some surprises and collaborations in store that will continue to push boundaries,” he teases, promising more innovation and creativity.
As Lawrence Onwuama continues to redefine Nigerian fashion with Retrowearz, his dedication to blending heritage with contemporary luxury ensures that each collection tells a story worth remembering.
The interview will be out on July 26.
English