SA: Who is behind Beckle Photography?
The very talented Ghanaian creative, Adjetey Joel, is behind Beckle Photography.
SA: Can you share with us how you got started in the field of fashion photography? What sparked your interest in this particular genre?
I got started in fashion photography a year after I began professional work. A collaboration with Nikita Forson, the creative director of Nikita Forson Ghana, sparked my interest in fashion photography. I loved everything about the shoot, and the results were amazing.
SA: How would you describe your personal style or approach as a fashion photographer? Are there any specific techniques or signature elements that you incorporate into your work?
My style is clean and natural with a touch of drama. Personally, I love drama, and it’s something I incorporate into my work.
SA: How do you find a balance between your personal life and your professional commitments as a fashion photographer?
I strive to effectively manage my time to fulfill all my responsibilities, both in my personal and professional life.
SA: Can you describe your creative process when conceptualizing and planning a fashion photoshoot?
First, I would seek inspiration for the shoot and create a mood board to guide the creative process. Next, I would collaborate with the team to brainstorm and determine the best approach for executing our ideas.
SA: Can you share any daily routines or rituals that help you stay focused and motivated in both your personal and professional life?
I usually find inspiration and motivation by listening to podcasts, watching a variety of YouTube tutorials, and indulging in TV series. These sources of media inspire me and keep me motivated to continue my creative journey.
SA: Are there any specific individuals, whether personal or professional, who have had a profound impact on your journey as a fashion photographer?
Yes, there are! I would like to take this opportunity to express my appreciation for my best friends, Perry Thompson and Terry Thompson, for their invaluable assistance in helping me and my brand reach this point. They have gone above and beyond by organizing shoots and ensuring the success of the entire production. Their immense support has had a profound impact on my journey.
SA: Can you share some insights into the post-processing and editing techniques you employ to enhance your fashion photographs?
My post-processing depends on the project and the overall mood and feel we’re aiming for. As a big fan of colors, I like to perform color grading during post-processing to match the mood and feel of the images and contribute to storytelling.
SA: Do you have any hobbies or interests outside of photography that inspire or inform your creative work?
My interests outside of photography include watching mystery drama movies, TV shows, and films.
SA: How do you stay updated on the latest trends and techniques in the fashion photography industry?
Keeping up with social media, watching fashion shows, and documentaries are major ways I stay updated on the latest news and trends in the industry.
SA: Are there any particular locations or settings that you find most inspiring for fashion photography? Why?
Absolutely! I have a profound love for nature and the outdoors. Urban areas, beaches, forests, and more offer unique backdrops that add depth and interest to photos. Moreover, the lighting in these areas can be utilized creatively to capture the essence and beauty of both the garments and the individuals wearing them.
SA: As a fashion photographer, how do you stay inspired and continue to evolve creatively? Are there any specific sources or practices that fuel your creativity?
My biggest source of creativity is God. Movies, TV shows, nature, and people are other sources that inspire my creative endeavors.
SA: Have you encountered any unique or challenging situations in your career? How did you overcome them?
Yes, creative blocks, environmental challenges, and difficulties in securing locations for certain shoots have been some of the challenges I have encountered thus far. In such cases, I make every effort to improvise or find alternative approaches to ensure the job gets done.
SA: Collaboration is a vital aspect of the fashion industry. Can you share your experiences working with fashion designers, stylists, makeup artists, and models? How do these collaborations contribute to the overall creative process?
I have had many successful collaborations with creatives in the industry. Most of them have worked out really well, resulting in the formation of strong connections. In my opinion, collaborations help creatives grow, especially when they are headed in the same direction and combine their creativity to achieve their goals.
SA: In your opinion, what are some of the challenges that emerging fashion designers and brands face in gaining recognition and success in the industry? How can photography contribute to their visibility?
Some challenges that fashion designers and brands face include limited resources and budgets, as well as building a strong brand identity. Photography serves as a powerful tool that can assist fashion brands in creating high-quality visuals for their brand. This enables them to present their work in a professional and visually appealing manner.
SA: Social media and digital platforms have had a significant impact on the fashion industry. How have these platforms influenced your work as a fashion photographer?
Social media, especially Instagram, helps me network and connect with other people in the industry.
SA: What do you find most captivating about capturing fashion through your lens? How do you strive to bring out the essence and beauty of the garments and models in your photographs?
I find creativity and storytelling to be incredibly captivating during fashion photoshoots. I enjoy experimenting with diverse compositions, lighting techniques, and elements to creatively capture the essence and beauty of the individuals and garments I photograph.
SA: What advice would you give to aspiring photographers who aspire to make their mark in the fashion industry?
They should master their craft, develop a unique style through consistency, and network and collaborate with other creatives in the industry.
SA: Final words?
I am immensely grateful to God for bringing Beckle Photography this far. I am also thankful to you for providing this opportunity and platform.
To any brand out there looking to enhance their brand identity with high-quality visuals, or any individual wanting to celebrate themselves with luxury portraiture and elevate their personal brand with lifestyle photos, we are here for you. We can’t wait to tell your story!
SA: Share your social media handles.
@becklepictures and @beckle_experience on Instagram
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