Since the company’s founding in 2021, Umu Salma Mumin, the brand’s CEO, has been producing high-quality, fashionable, and long-lasting clothes for women under the LURE brand.
LURE is a brand dedicated to bringing the best in fashion, with the idea that the right outfit uplifts ones mood, increase one’s self-confidence, and give one the attention they desire when they enter a room.
The “Elite Collection” connote luxury, style, and originality. There are seven different designs in this collection, including BIANCA, ELIS, OLIVE TWO-PIECE, VENICE, KIARA, CLEOPATRA, and OLIVE.
See The ELITE Collection below:







Follow LURE on Instagram – @lurebysalma
Visit www.lureintl.com to make your orders.