Kinky Matters: The Ghanaian Hair Care Legacy That Took London by Storm

In the early 1990s, long before natural hair care was a billion-dollar industry, Janet Forson stood over a pot in her Ghanaian kitchen, mixing what her children would later call her “secret recipe.” It wasn’t just pomade. It was love, protection, and a quiet rebellion against the world’s definition of beauty.

Her formula, rich with heritage and care, first served her family. Then her neighbours. Then her church. Testimonies poured in: hair that grew, curls that softened, confidence that blossomed. This small act of creation helped pay school fees, put food on the table, and carry her family through hard seasons.

And then, like so many small miracles in Africa’s history, it stopped. Costs rose. Production halted. The recipe stayed in the family… until now.

We live in a world that tells us beauty must be tamed, straightened, lightened, altered.

We live in a world that sells us products with no understanding of our hair, our skin, our needs.

We live in a world that profits from our beauty but rarely honours it.

And yet… something is shifting.

We are returning to our roots.

We are reclaiming our coils, our kinks, our heritage.

But love for your natural self is not enough; you need the tools, the knowledge, the care to keep it thriving.

This is where Kinky Matters steps in.

Under the guidance of Janet herself, her daughter revived the recipes. Not just to sell, but to reconnect you with centuries of Ghanaian hair care wisdom. Every jar is a link in a chain, a chain that stretches back to mothers, aunties, and grandmothers who knew how to care for what we were born with.

On July 25, 2025, that chain reached the streets of London.

At the Kinky Conversation & Experience hosted with the radiant Lydia Forson, the Kinky Matters family didn’t just sell products. They sparked dialogue.

From Accra to London, the message was the same: this is more than hair care. It’s culture care. It’s self-care. It’s a love letter to every curl, coil, and kink that refuses to be erased.

When you choose Kinky Matters, you’re not just buying pomade or butter. You’re joining a movement. You’re affirming that beauty isn’t about changing who you are, it’s about celebrating it.

Your hair has a story.

Your heritage has a recipe.

And your kinky… matters.